Discover the ingenious solution that’s turning this Fulham laundry room into a functional masterpiece, perfect for busy families.
The Hidden Drying Racks Transforming This Laundry Room
In the heart of Fulham, a bustling London neighborhood with a rich history dating back to the Domesday Book, lies a laundry room that’s redefining what it means to be both beautiful and practical. Designed by the talented team at Project London for a family of five, this utility space boasts a hidden feature that’s nothing short of genius – pull-out drying racks tucked discreetly above each washing machine and tumble dryer. When not in use, these wooden slats sit flush against the appliances, blending seamlessly into the room’s elegant aesthetic. But with a simple pull, they reveal four layers of custom drying racks, providing ample space to air-dry clothes without cluttering the space.
High-function laundry wrapped in deep navy cabinetry with oak interiors and marble counters. Integrated open cubbies organize towels and cleaners, while above the washer-dryer, two hinged wood-slat racks drop down to handle delicates and hang-dry pieces, then fold away to preserve the sleek wall of storage. Potted greens and brass hardware warm the look. Style: contemporary transitional—tailored, upscale, but family-ready. Palette: inky blue, natural oak, creamy stone, bright whites and matte brass, with fresh green accents.
Unraveling the Secrets of a Luxurious Utility Space
Marcelina Jani, the visionary behind Project London, explains that the laundry room was designed with a dual purpose in mind – to be both functional and beautiful. Bespoke pale blue cabinetry, brass detailing, and Arabescato marble countertops lend a sense of luxury, while a classic Belfast sink adds a touch of timeless charm. Efficiency was a top priority, with dual washers and dryers tucked beneath counters, supported by a four-story laundry chute dropping directly into the room from above. ‘We wanted to create a space that would make family routines easier without sacrificing beauty,’ Marcelina notes. Pull-out drying racks, slide-out timber shelves for baskets, and deep cabinetry ensure everything has a place, keeping the room clutter-free and organized.
Generous, light-filled utility room anchored by Shaker cabinets, a farmhouse sink and long counters that invite folding and stain care. While racks aren’t visible, the abundant upper storage is ideal for concealing pull-out or flip-down drying solutions that keep laundry in motion but out of sight. The style skews refined traditional with English country notes. Palette: soft sage cabinetry, veined stone, warm brass hardware, ivory walls and pale limestone floors, plus woven textures.
Concealed Genius: Unveiling the Game-Changing Drying Solution
For this family of five with three young children, the pull-out drying racks integrated within the bespoke joinery are nothing short of a game-changer. ‘These racks make a huge difference in our daily life,’ Marcelina explains, ‘while remaining concealed when not in action.’ No longer do they have to wrestle with bulky drying racks or drape clothes over every available surface. With a simple pull, they have access to ample drying space, keeping the small laundry room uncluttered and organized.
Streamlined galley laundry outfitted with full-height cabinetry, twin front-load machines and a trio of wall-mounted slatted racks that fold down for drip-drying, then stow nearly flush. Open cubbies keep linens within reach; a glazed back door brings in daylight, with a woven basket ready for the next load. The mood is classic transitional—tailored millwork, durable finishes, no visual clutter. Palette: caramel and light oak cabinetry, warm tan floor tile, creamy walls and crisp white machines with stainless accents.
Effortless Elegance: Bespoke Beauty Meets Functional Mastery
While the pull-out drying racks are undoubtedly the star of the show, they’re just one part of the laundry room’s overall design brilliance. From the scallop-edged wicker baskets that add a touch of texture to the storage solutions, to the cute jute laundry basket that effortlessly blends form and function, every detail has been carefully considered. A larger drying rack from Ferm with a structural feel, a foldable clothesline for small spaces, and wood-topped mason jars for organizing add both style and practicality. And for those seeking a more concealed solution, Joseph Joseph’s triple-tier clothes airer with fabric walls or a stylish retractable laundry line offer elegant alternatives.
Compact corner setup showing three portable drying racks—wooden A-frame, white metal X-frame and slim bronze stand—paired with woven baskets for easy sorting and grab-and-go loads. Light pours through sheer drapery to speed air-drying and keep footprints minimal. Style reads modern farmhouse with a touch of coastal cottage: natural fibers, simple frames, unfussy trim. Palette centers on honey and wheat wood tones, soft beige walls, chalky whites and sandy neutrals, with subtle gray from garments.
Affordable Alternatives: Bringing Hidden Drying Racks to Every Home
While the bespoke joinery in this Fulham laundry room is undoubtedly a luxurious touch, the concept of hidden drying racks is one that can be adapted to any home, regardless of budget. For those seeking an affordable alternative, a pull-out rack from Amazon costing around £80 is a fantastic option. Made from an aluminum alloy, it promises maximum durability, a rust-proof guarantee, and a 30kg load-bearing capability, allowing even heavy jeans to be hung safely. Like its bespoke counterpart, it can be installed above a washing machine and pulled out when needed, then tucked away to save space and maintain a neat appearance.
Bright, purpose-built laundry room with front-loading washer and dryer, tall cabinets and an overhead pull-down drying rack that tucks flat when not in use. Open shelves corral detergent, a basket and folded towels, while a wide window with airy curtains keeps the space fresh and sunlit. The look leans Scandinavian-transitional: clean lines, practical storage and soft textures. Palette: warm beige walls, taupe floor tile, creamy cabinetry and white appliances, lifted by misty blue accents and brushed chrome.
